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Students Give Back to Community

Release Date: 11/30/2005


CONTACT: Sylvia Blair
Community Relations Coordinator/Web Editor

Carroll Community College Students Give Back to Community

Three Carroll Community College (Carroll) students enrolled in a special Honors Seminar feel a special sense of fulfillment as they enter the holiday season. They will mark the end of the fall semester by completing a marketing class in which they volunteered their time to help local non-profits promote their causes.

The course was part of Carroll's Service-Learning program, in which faculty incorporate community service projects into curriculum. In turn, the college promotes relationships with community partners willing to accept student volunteer hours. Community Partnership Projects (CPPs) fall under the college's service-learning grant administered by Becky Palmisano. Professor Lynne Smith was the instructor of the Honors Seminar.

Tina Fringer, Matt Beyer, and Corey Baltz  spent a minimum of 12 hours, on average - but usually many more- working with community agencies to develop marketing materials to raise public awareness.

Fringer volunteered with the 4-H Therapeutic Riding Program in Carroll County. The program partners people with disabilities with horses, as a tool to improve the physical, cognitive, emotional, and social skills of riders. Fringer wrote and produced a handbook for riders and for volunteers that describes the program, outlines organizational policies and procedures, and orients volunteers.

Beyer set out to measure the increase in the population of Carroll County residents who are in need of English language skills, which supports the need for classes in ESOL (English for Speakers of Other Languages). Carroll offers these classes in a partnership with the local public school system.

Beyer first sent a three-question survey to students enrolled in the ESOL program to find out where they shop. He then sent a questionnaire to those merchants to determine the volume of sales of ethnic products. The results may help the college's ESOL coordinator to measure the size of the non-English speaking population (based on their buying), to justify funding requests. "It is a very different way to measure population. People who cannot read English, in many cases cannot respond to a normal census," said Smith.

Baltz worked with Carroll County 4-H, under the umbrella of the MD Cooperative Extension program. 4H is a youth organization that helps to develop life skills. Baltz created a new brochure to educate the public and increase awareness of the organization. The publication encourages membership and community support by offering details about activities and programs that benefit local youth.

"The beauty of this project is that students applied principles of the marketing mix-price, place, promotion, and product-to real-world situations, while giving back to their community. It was a pleasure to work with these students and their community partners," said Smith.

Carroll is located at 1601 Washington Rd., in Westminster, Md.






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