if you have lots of real world experience, business owners can benefit from
expert advice to improve operations, broaden opportunities and increase
ideology has been embraced by Daniel Smith, owner of It’s All Good Food Truck and Catering, which led him to seek out MILLER:
Resources for Entrepreneurs, a Service of Carroll Community College.
Smith launched his
business in December 2017. Prior to this, he ran a successful café in a bowling
alley, drove a Schwan’s food delivery truck in the Florida Panhandle, and
served as General Manager / Executive Chef at various retirement villages in
Maryland. All of these roles helped him build his skill sets in cooking, selling
and marketing food.
The chef decided to go
out on his own after taking advantage of an opportunity at a local sporting event.
The husband of one of his co-workers was organizing a soccer tournament on
Memorial Day Weekend at a location that did not have any food vendors. They
asked Smith if he would be interested in setting up a booth there, and he
“I brought a tent and
5,000 people descended on us for two straight days in the pouring rain,” Smith
recalled. “It was an eye-opening experience about what I could do and how much
money I could make.”
evolved into him catering other events. In short order, he bought an old postal
vehicle and built a kitchen in it himself. It’s
All Good Food Truck and Catering was
Running the business
with his dietitian wife Joan, their vision is to provide convenient, healthy
meal options for people to pick up on the go, or for senior adults who can have
the meals delivered to them. “We’re trying to be versatile,” Smith said, “which
is challenging because sometimes you get in the way of yourself and you don’t
know which direction to go.”
was Joan who had first attended one of MILLER’s Ready, Set, Go! business development courses and recommended it to
her husband. Smith now regularly goes to classes and workshops presented by
MILLER. “The programs that Miller offers, the networking ability through the
events that we’ve attended, has been great,” Smith said. It motivated him to
make It’s All Good his full-time
MILLER event speaker who made a strong impression on Smith was Seth Goldman, co-founder
of Honest Tea. “That was inspiring,” Smith said. “This guy took something from
his kitchen to Coca-Cola buying him up for millions of dollars. Something
simple can turn revolutionary.”
addition to the wealth of knowledge he gains there, the networking opportunities
at Miller-hosted events allow Smith to promote his business and meet potential
lenders as well as new customers, such as Enter
Exit Escape in Mount Airy.
Miller did was give us the confidence we were on the right track, that we
already had a good game plan,” Smith said. “They helped us organize where we
needed to go and what our next steps are.”
can be a franchise,” Smith envisions for It’s
All Good. “Five years from now I would love to have five trucks on the road
and grow our workforce to ten employees.” With MILLER’s help, Smith is well on
the road to making that dream happen.
Miller offers training in a range of topics tailored specifically to starting and growing a business.