Style Guides: Fonts

Brand Fonts

Primary Font

Primary Font

Proxima Nova should be used whenever possible in Carroll communications. When in doubt, use this.

Secondary Font

Secondary Font

Kepler should be used sparingly for emphasis, or for special text such as captions, quotes, and dates.

Web Fonts

If official brand fonts are unavailable—such as on web platforms or in Microsoft Office—approved substitutions must be used. Arial should replace Proxima Nova, and Georgia should replace Kepler.