Digital Marketing Professional Certificate
At a Glance
Become a Digital Marketing Expert 100% Online
Discover what social media platforms work best for your business’s marketing strategy. Or train for an exciting entry-level role as a social media coordinator, SEO specialist, email marketing associate, and more. In-depth coursework can be completed entirely online.
Approx. Number of Hours/Months:
48 hours/3 – 4 months
Program Cost:**
Est. Hourly Wage:*
$66 per hour depending on other education, degree, and experience
What You’ll Learn
In this program, you’ll gain hands-on experience in:
- Planning strategies for digital marketing
- Creating a marketing campaign that will target your audience using multiple tools
- Analyzing and assessing the results of the campaign to receive a better return on investment
Curriculum
Take your digital marketing skills to the next level with courses designed to guide you from planning and strategy to execution to analysis. (Not all courses are offered every term.)
Unlock your digital potential and dive into the world of digital marketing channels, strategy and planning. Learn to develop digital marketing goals, identify target audiences, select appropriate channels, create a robust digital marketing plan, and understand the critical role of branding. Ideal for aspiring digital marketers or those eager to leverage the power of social media marketing. Students are asked have access to a Social Media Business page (Facebook, Instagram, or LinkedIn recommended).
Build on foundational knowledge in this second course in digital marketing. Focus on digital marketing strategies and content creation. Learn to create and implement a content calendar using relevant and effective tactics. Gain hands-on experience crafting and implementing digital marketing campaigns, including both written and visual content. Upon completion, students will have the skills needed to develop and perform successful digital marketing campaigns. Prerequisite: Digital Marketing Planning and Strategizing.
Unleash data-driven insights in this final course in digital marketing. Master the art of using analytics to improve your marketing efforts. Topics include setting clear objectives, selecting key performance indicators (KPIs), and analyzing data from published content. Discover how to boost marketing effectiveness based on ROI, engagement and conversions. Prerequisite: Digital Marketing Content Creation and Tactics
Why Choose Carroll’s Digital Marketing Training?
- Real-World Marketing Skills: Learn how to effectively use social media and digital tools to grow your business or brand.
- Fast & Affordable: Get job-ready skills in just a few months, without breaking the bank.
- In-Demand Expertise: Effective digital & social media marketing is essential for any modern business or organization.
- Designed for All Experience Levels: Whether you’re just getting started or looking to sharpen your skills, this program is perfect for entrepreneurs, organizational team members, and side hustlers alike.
- Flexible & Fully Online: Train on your terms with remote evening classes and self-paced assignments that fit your schedule.
Even though digital marketing was completely new to me I felt like it was taught in a way that made it easy to understand.
Financial Assistance
Career Outlook
The field of digital marketing is expanding rapidly, and companies ranging from retail and healthcare to nonprofits and tech startups are adopting digital strategies requiring specialists to manage their online presence via social media, email, search engines, and content platforms.
In-demand roles* include:
- Marketing Analytics Coordinator
- Social Media Coordinator
- Digital Marketing Assistant
- SEO/SEM Specialist
- Email Marketing Associate
- Content Marketing Specialist
- And others
Digital marketing offers stability, creativity, and competitive pay for entry-level professionals, making it an exciting industry with clear pathways for advancement in marketing, advertising, and promotions.
*Some roles may require an Associate’s or Bachelor’s degree.
- What is digital marketing?
Digital marketing includes using digital tools such as analytics, web design, and graphics to create marketing campaigns to be used on different digital and social media sites. - What if I only want to use one social network site?
No problem! All social media sites are discussed, but the instructor will work with you for your individual goals and audience to help you learn the platform you want to use. - Are there any requirements to take this program?
As all classes are held remotely, access to a computer with reliable internet access outside of Carroll is required. Throughout the course, projects are assigned by the instructor and will necessitate work outside of class time. Access to a Social Media Business page (Facebook, Instagram, or LinkedIn) is recommended. - Is financial assistance available?
Yes! This program is eligible for tuition assistance. - Where does the training take place?
Entirely through our online platforms, Microsoft Teams and Canvas. - Who should take this training?
Professionals & Business Owners: Great for employees who have been tasked with the business’ social media sites, small business owners who need to have a social media presence, or individuals who just want to learn more about social media.
Have a Hobby to Hustle: You already spend hours on social media; learn how to use it to make money!
Enjoy Being Creative: Create something that will catch and hold your audience’s attention.
Value Variety: Marketing trends are always changing and this type of job keeps you continuously engaged with current trends.
Get Started Today
410-386-8100 | wbce@carrollcc.edu | Building A, Room 115
*Wages are based on data from the U.S. Bureau of Labor Statistics and are estimates only.
**Unless noted, cost does not include any required textbooks and related materials, applicable licensing fees, background check fees, testing fees or prerequisite courses.