Digital Marketing Professional Certificate
At a Glance
Become a Digital Marketing Expert 100% Online
Discover what social media platforms work best for your business’s marketing strategy. Or train for an exciting entry-level role as a social media coordinator, SEO specialist, email marketing associate, and more. In-depth coursework can be completed entirely online.
Schedule:
Offered Fall & Spring; all classes online on weekday evenings
Next Start Date:
Jan. 26, 2026
Approx. Number of Hours/Months:
46 hours/3 – 4 months
Program Cost:*
$1,039 (Tuition Assistance Available)
What You’ll Learn
In this program, you’ll gain hands-on experience in:
- Planning strategies for digital marketing
- Creating a marketing campaign that will target your audience using multiple tools
- Analyzing and assessing the results of the campaign to receive a better return on investment
Curriculum
Take your digital marketing skills to the next level with courses designed to guide you from planning and strategy to execution to analysis. (Not all courses are offered every term.)
Unlock your digital potential and dive into the world of digital marketing channels, strategy and planning. Learn to develop digital marketing goals, identify target audiences, select appropriate channels, create a robust digital marketing plan, and understand the critical role of branding. Ideal for aspiring digital marketers or those eager to leverage the power of social media marketing. Students are asked have access to a Social Media Business page (Facebook, Instagram, or LinkedIn recommended).
Build on foundational knowledge in this second course in digital marketing. Focus on digital marketing strategies and content creation. Learn to create and implement a content calendar using relevant and effective tactics. Gain hands-on experience crafting and implementing digital marketing campaigns, including both written and visual content. Upon completion, students will have the skills needed to develop and perform successful digital marketing campaigns. Prerequisite: Digital Marketing Planning and Strategizing.
Unleash data-driven insights in this final course in digital marketing. Master the art of using analytics to improve your marketing efforts. Topics include setting clear objectives, selecting key performance indicators (KPIs), and analyzing data from published content. Discover how to boost marketing effectiveness based on ROI, engagement and conversions. Prerequisite: Digital Marketing Content Creation and Tactics
Why Choose Carroll’s Digital Marketing Training?
- Real-World Marketing Skills: Learn how to effectively use social media and digital tools to grow your business or brand.
- Fast & Affordable: Get job-ready skills in just a few months, without breaking the bank.
- In-Demand Expertise: Effective digital & social media marketing is essential for any modern business or organization.
- Designed for All Experience Levels: Whether you’re just getting started or looking to sharpen your skills, this program is perfect for entrepreneurs, organizational team members, and side hustlers alike.
- Flexible & Fully Online: Train on your terms with remote evening classes and self-paced assignments that fit your schedule.
Even though digital marketing was completely new to me I felt like it was taught in a way that made it easy to understand.
Financial Assistance
Career Outlook
The field of digital marketing is expanding rapidly, and companies ranging from retail and healthcare to nonprofits and tech startups are adopting digital strategies requiring specialists to manage their online presence via social media, email, search engines, and content platforms.
In-demand roles* include:
- Marketing Analytics Coordinator
- Social Media Coordinator
- Digital Marketing Assistant
- SEO/SEM Specialist
- Email Marketing Associate
- Content Marketing Specialist
- And others
Digital marketing offers stability, creativity, and competitive pay for entry-level professionals, making it an exciting industry with clear pathways for advancement in marketing, advertising, and promotions.
*Some roles may require an Associate’s or Bachelor’s degree.
- What is digital marketing?
Digital marketing involves promoting products, services, or brands through digital channels such as social media, websites, email, and search engines. It combines skills like copywriting, content creation, visual design, and analytics to plan, execute, and measure marketing campaigns across multiple online platforms. - Is Carroll Community College a good place to learn social media marketing
Yes. Carroll offers a 100% online certificate program focused on practical, real-world digital marketing skills, including:- Social media strategy
- Content creation & scheduling
- Campaign planning
- Marketing analytics & performance tracking
Students gain hands-on experience using platforms such as Facebook, Instagram, and LinkedIn and learn to build and evaluate campaigns for businesses, nonprofits, or personal brands. The program is well suited for aspiring social media coordinators, entry-level digital marketers, and small business owners.
- Will this program prepare me for a career in marketing analytics?
While some marketing analytics roles require a college degree, this program provides a strong foundation for entry-level analytics and data-driven marketing work. The final course, Digital Marketing Analytics (MKT-014), focuses on:- Setting marketing objectives
- Selecting key performance indicators (KPIs)
- Analyzing and interpreting campaign data
- Improving engagement, conversions, and return on investment (ROI)
This course equips students with data-driven decision-making skills that are essential for roles in marketing analytics, campaign management, and performance optimization.
- How long does it take to complete the digital marketing certificate program?
The program includes approximately 46 hours of instruction and is typically completed in 3–4 months. It consists of three sequential courses:- Digital Marketing Planning and Strategizing
- Digital Marketing Content Creation and Tactics
- Digital Marketing Analytics
Courses are delivered online through a combination of live virtual sessions and asynchronous coursework, offering flexibility for working professionals.
- Is this program suitable for beginners in digital marketing?
Yes. The program is designed for beginners and is appropriate for:- Individuals with no prior marketing experience
- Small business owners seeking to grow their brand/online presence
- Career changers exploring the marketing field
The first course introduces foundational concepts such as branding, audience targeting, and channel selection. No prior marketing or technical background is required, though students should have access to a social media business page for practice.
- What if I only want to use one social network site?
That is fine. While the program covers multiple social media platforms, instructors work with students to align projects with individual goals and target audiences. Students may focus on the platform most relevant to their needs, such as Facebook, Instagram, or LinkedIn. - Are there any requirements to take this program?
Because the program is fully online, students must have access to a computer and reliable internet outside of Carroll. Coursework includes projects that require time outside of live sessions. Access to a social media business page (Facebook, Instagram, or LinkedIn) is recommended for hands-on practice. - Where does the training take place?
All instruction is delivered online using Microsoft Teams and Canvas. - Is financial assistance available?
Yes! This program is eligible for tuition assistance. - Who should take this training?
The Digital Marketing Professional Certificate program is ideal for:- Employees responsible for managing their organization’s social media presence
- Small business owners who want to market their products or services online
- Individuals seeking to build practical digital marketing skills for career growth or professional development
Get Started Today
410-386-8100 | wbce@carrollcc.edu | Building A, Room 115
*Unless noted, cost does not include any required textbooks and related materials, applicable licensing fees, background check fees, testing fees or prerequisite courses.