Monica Fisher, owner of Fisher Tire Service, Inc., has seen
the auto repair and tire business evolve through decades of serving local
residents. Fisher owns the business, which was started by her late husband Jim
in 1953. The newly-expanded garage is still located next to his parents’ home
where file cabinets store the records of many loyal generations of customers.
The business specializes in new tires, alignments, complete
car repair, inspections, brakes, exhaust, shocks and air conditioning repair.
The full-service shop has remained competitive with larger shops and chains, yet
Fisher believes that it needed a marketing boost to maintain its curbside
appeal and generate new customers.
“I was introduced to Miller when I reached out for marketing
assistance,” said Fisher. Miller, a service of Carroll Community College which
provides resources for entrepreneurs, helps new and existing small businesses
develop a plan for success through one-on-one consultations, timely and
relevant information, experienced mentors and a variety of other tools to
support business start-up and growth.
“I was seeking a new direction,” explained Fisher. “Miller
works with the college student Entrepreneur Club. I connected with them to
learn about their fresh, new ideas for my business.”
Fisher, a graduate of the college, was impressed with the
ideas they presented her. “The students worked closely with me to create marketing
ideas like our transit coupon,” said Fisher. “We now partner with Carroll
Transit to offer rides from our shop to and from customer locations. That has
been a great success. In addition, we created a blog and website to modernize
and uplift our business image.”
Fisher says her business is now branded to bring the shop to
the forefront of car service providers in the area and believes that, thanks to
Miller, the future is bright for Fisher Tire Service, Inc.