Style Guides: Palette

Palette

Primary

When color is used in print or digital communications, either Carroll Royal or Carroll Navy should be the predominant color where possible. A web alternate is provided to ensure text meets contrast accessibility requirements.

Secondary & Tertiary Colors

The extended palette of secondary and terriary colors complement the primary color, and should be used for a range of elements including graphic accents, some type treatments, backgrounds, buttons, and more. Improper use of the these palettes can dilute the Carroll brand.

Berry, Marigold and/or Tropical Blue as secondary colors pair nicely with Carroll Royal to extend the cool color scheme. Tertiary colors are contrasting and more saturated, and should only be used sparingly (less than 10% of the design space.)

Secondary

Tertiary

Web-Only Text Colors

A “near-black” is used for body copy and button text on the web. This can also be used for text requiring higher contrast

Recommended Color Pairings

Carroll Royal should be included in all color pairings. These are suggested pairings show some some options for balancing the primary color with secondary/tertiary colors. Notice that Carroll Royal and Carroll Navy are most prominent, while the secondary and tertiary colors are used in respective proportions.