Style Guides: Palette
Style Guides
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Palette
Primary
When color is used in print or digital communications, Bright Blue should be the dominant color where possible. A web alternate is provided to ensure text meets contrast accessibility requirements.
Bright Blue

Bright Blue
Pantone: 660
HEX: #3d7cca
RGB: 61 / 124 / 202
CMYK: 76 / 47 / 0 / 0
Web Alternate
HEX: #2e76cd
RGB: 46 / 118 / 205
Secondary & Tertiary Colors
The extended palette of secondary and terriary colors complement the primary color, and should be used for a range of elements including graphic accents, some type treatments, backgrounds, buttons, and more. Improper use of the these palettes can dilute the Carroll brand.
Virdian and Indigo as secondary colors pair nicely with Bright Blue to extend the cool color scheme. Tertiary colors are contrasting and more saturated, and should only be used in small amounts or as background elements.
Secondary
Viridian

Viridian
Pantone: 320
HEX: #0099a8
RGB: 0 / 153 / 168
CMYK: 100 / 11 / 38 / 0
Web Alternative
HEX: #00B6C2
RGB: 0 / 182 / 194
Indigo

Indigo
Pantone: 654
HEX: #003a70
RGB: 0 / 58 / 112
CMYK: 100 / 84 / 31 / 17
Tertiary
Magenta

Magenta
Pantone: 7648
HEX: #9d1d64
RGB: 157 / 29 / 100
CMYK: 37 / 100 / 34 / 9
Marigold

Marigold
Pantone: 7409
HEX: #f4b223
RGB: 244 / 178 / 35
CMYK: 3 / 32 / 100 / 0
Apple

Apple
Pantone: 376
HEX: #80bc00
RGB: 128 / 188 / 0
CMYK: 56 / 3 / 100 / 0
Pumpkin

Pumpkin
Pantone: 158
HEX: #ee7623
RGB: 238 / 118 / 35
CMYK: 3 / 66 / 99 / 0
Web-Only Text Colors
A “near-black” is used for body copy and button text on the web. This can also be used for text requiring higher contrast.
Near-Black

Near-Black
HEX: #242424
RGB: 36 / 36 / 36