Style Guides: Palette

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Palette

Primary

When color is used in print or digital communications, Bright Blue should be the dominant color where possible. A web alternate is provided to ensure text meets contrast accessibility requirements.

Secondary & Tertiary Colors

The extended palette of secondary and terriary colors complement the primary color, and should be used for a range of elements including graphic accents, some type treatments, backgrounds, buttons, and more. Improper use of the these palettes can dilute the Carroll brand.

Virdian and Indigo as secondary colors pair nicely with Bright Blue to extend the cool color scheme. Tertiary colors are contrasting and more saturated, and should only be used in small amounts or as background elements. 

Secondary

Tertiary

Web-Only Text Colors

A “near-black” is used for body copy and button text on the web. This can also be used for text requiring higher contrast.