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Campus Alert

Style Guides: Palette

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Palette

Primary

When color is used in print or digital communications, Bright Blue should be the dominant color where possible. A web alternate is provided to ensure text meets contrast accessibility requirements.

Bright Blue

Palette Bright Blue Carroll Community College

Bright Blue

Pantone: 660
HEX: #3d7cca
RGB: 61  /  124  / 202
CMYK: 76  /  47  /  0  /  0

Web Alternate

HEX: #2e76cd
RGB: 46  /  118  / 205

Secondary & Tertiary Colors

The extended palette of secondary and terriary colors complement the primary color, and should be used for a range of elements including graphic accents, some type treatments, backgrounds, buttons, and more. Improper use of the these palettes can dilute the Carroll brand.

Virdian and Indigo as secondary colors pair nicely with Bright Blue to extend the cool color scheme. Tertiary colors are contrasting and more saturated, and should only be used in small amounts or as background elements. 

Secondary

Viridian

Palette Viridian Carroll Community College

Viridian

Pantone: 320
HEX: #0099a8
RGB: 0  /  153  / 168
CMYK: 100  /  11  /  38  /  0

Web Alternative

HEX: #00B6C2
RGB: 0  /  182  / 194

Indigo

Palette Indigo Carroll Community College

Indigo

Pantone: 654
HEX: #003a70
RGB: 0  /  58  / 112
CMYK: 100  /  84  /  31  /  17

Tertiary

Magenta

Palette Magenta Carroll Community College

Magenta

Pantone: 7648
HEX: #9d1d64
RGB: 157  /  29  / 100
CMYK: 37  /  100  /  34  /  9

Marigold

Palette Marigold Carroll Community College

Marigold

Pantone: 7409
HEX: #f4b223
RGB: 244  /  178  / 35
CMYK: 3  /  32  /  100  /  0

Apple

Palette Apple Carroll Community College

Apple

Pantone: 376
HEX: #80bc00
RGB: 128  /  188  / 0
CMYK: 56  /  3  /  100  /  0

Pumpkin

Palette Pumpkin Carroll Community College

Pumpkin

Pantone: 158
HEX: #ee7623
RGB: 238  /  118  / 35
CMYK: 3  /  66  /  99  /  0

Web-Only Text Colors

A “near-black” is used for body copy and button text on the web. This can also be used for text requiring higher contrast.

Near-Black

Palette Web Text Carroll Community College

Near-Black

HEX: #242424
RGB: 36  /  36  /  36

More Resources

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