Brand: Visual Stylization

Logos
Clear Space & Min. Size
Improper Usage
Palette
Brand Fonts
Web Fonts
Character Art

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Logos

Primary Logo

The Carroll Community College logo should appear on all print and digital communications for external audiences, and all internal communications that require a more formal approach.

The full-color primary Carroll logo is preferred and should be used whenever possible. The correct usage of the logo and logo system is mandatory across all pieces of collateral. The logos should be used exactly as specified, and should not be manipulated or altered.

Stacked Logo

The primary logo is always preferred. However, the stacked logo may be an alternative for certain designs and layouts.

Clear Space & Minimum Size

Clear Space

A minimum “clear space” equal to the height of the large “C” vertically and width of the large “C” horizontally must be incorporated into any design using the logo.

Minimum Size

Logos require a minimum size to ensure maximum legibility and to keep the Carroll brand integrity intact. The primary logo may be reduced only to a minimum of 1 inch in print and 72 pixels wide in digital.

Improper Usage

Subheading

Do not stretch or skew.

Subheading

Do not alter or inverse colors.

Subheading

Do not rotate, angle, flip, or pivot.

Subheading

Do not apply a drop shadow, outline, or other effects.

Subheading

Do not add or remove any elements

Subheading

Do not change the scale or ratio of the elements.

Subheading

Do not place over areas in a photo that may obscure it.

Subheading

Do not alter the hierarchy.

Palette

Primary

When color is used in print or digital communications, Bright Blue should be the dominant color where possible. A web alternate is provided to ensure text meets contrast accessibility requirements.

Bright Blue

Pantone: 660
HEX: #3d7cca
RGB: 61 / 124 / 202
CMYK: 76 / 47 / 0 / 0

Web Alternate

HEX: #2e76cd
RGB: 46 / 118 / 205

Secondary & Tertiary Colors

The extended palette of secondary and terriary colors complement the primary color, and should be used for a range of elements including graphic accents, some type treatments, backgrounds, buttons, and more. Improper use of the these palettes can dilute the Carroll brand.

Virdian and Indigo as secondary colors pair nicely with Bright Blue to extend the cool color scheme. Tertiary colors are contrasting and more saturated, and should only be used in small amounts or as background elements.