Non-Credit Courses for Hospitality Management Apprenticeship Program

Concepts covered include front office functions and responsibilities; the front office challenge; the front office as Team Quarterback; measuring success; difficult requests and judgement calls; how to handle guest complaints; and key terms.

Basics concepts covered include what is revenue management; supply and demand; goals of revenue management; methods for maximizing revenue; the importance of revenue management; and key terms. Advance concepts include modern revenue management; information drives RM strategies and tactics; advanced techniques to maximize revenue; capacity management; discount allocation; duration control; the revenue manager as integrator; and key terms.

Concepts covered include housekeeping’s purpose and overview; department responsibilities; housekeeping staffing structures; room-status reporting; housekeeping management – technical, administrative and motivational; and key terms.

Concepts covered include engineering’s purpose and overview; activity behind the scenes; types of maintenance; avoiding 0-0-0 rooms; energy management and safety systems; capital expenditure budget preparation; and maintenance leadership.

Concepts covered for restaurant basics include the role of food and beverage in hotels; types of food and beverage outlets; a changing paradigm, food and beverage marketing; food and beverage economics; food and beverage operations; and key terms. Concepts covered for banquets include group hotel food and beverage; meeting planners demand an experience; banquet vs. restaurant profitability; balance cost controls and guest satisfaction; and key terms.

Concepts covered include hotel financial management overview; controller functions; the importance of financial statements; the financial management cycle; achieving profitability; and key terms.

Concepts covered for marketing ROI include sales and marketing strategies for hotels; sales and marketing basics; the marketing plan and budget; marketing budget tips and key terms. Concepts covered for group sales include types of guest and groups; group sales strategies; understanding group meeting planners (buyers); the role of group sales manager (the seller); monitoring sales targets and quotas; building a group sales quote; research on group buying behavior; the post-con feedback and improvement; and key terms.

Concepts covered include social media strategies for hotels; why social media; guests’ problems on social media/a call to action; the power of social media on guest services; the electronic word-of-mouth; and key terms.