Style Guides: Logos
Style Guides
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Logos
Primary Logo
The Carroll Community College logo should appear on all print and digital communications for external audiences, and all internal communications that require a more formal approach.
The full-color primary Carroll logo is preferred and should be used whenever possible. The correct usage of the logo and logo system is mandatory across all pieces of collateral. The logos should be used exactly as specified, and should not be manipulated or altered.
Stacked Logo
The primary logo is always preferred. However, the stacked logo may be an alternative for certain designs and layouts.
Clear Space & Minimum Size
Clear Space
A minimum “clear space” equal to the height of the large “C” vertically and width of the large “C” horizontally must be incorporated into any design using the logo.
Minimum Size
Logos require a minimum size to ensure maximum legibility and to keep the Carroll brand integrity intact. The primary logo may be reduced only to a minimum of 1 inch in print and 72 pixels wide in digital.
Improper Usage
Do not stretch or skew.
Do not alter or inverse colors.
Do not rotate, angle, flip, or pivot.
Do not apply a drop shadow, outline, or other effects.
Do not add or remove any elements.
Do not change the scale or ratio of the elements.
Do not place over areas in a photo that may obscure it.
Do not alter the hierarchy.