Programs & Courses

BUAD-230 - Intro. to Entrepreneurship
Introduction to Entrepreneurship explores fundamental concepts associated with the study and practice of starting and operating a small business. Major topics of discussion include the recognition of opportunities, planning and executing a business plan, developing the marketing mix, selling, financing the business, legal issues, and ultimate realization of harvesting the business. Prerequisite: ENGL-101 and either MKTG-201 or MGMT-201. Three hours lecture each week. Three credits. Three billable hours. Offered Spring and Fall terms.
Academic Level:
Business Administration*
COURSE OBJECTIVES: Upon successful completion of this course, students will be able to: 1. Describe entrepreneurship, how small businesses are formed and attract new customers (PG1, GE1) 2. Explain how opportunities are developed (PG1, GE2) 3. Discuss the importance of making a business plan and developing an integrated marketing mix (PG1, GE2) 4. Discover how small businesses secure financing and manage costs (PG5, GE3) 5. Use and prepare basic financial statements (PG1,2,4,5 GE2) 6. Prepare a simulated new business and demonstrate the results (PG3,4,5 GE4) 7. Address legal issues of contracts, working with attorneys, intellectual property, insurance (PG1, GE2) 8. Define the types of consumer and industrial products and services, and explain the major decisions within product strategy, including branding, product quality, and warranties. (PG1, GE2) 9. Discover various ways to grow the business via growth, franchising, licensing, divestiture, acquisition (PG1,5 GE2) 10. Communicate effectively in writing (PG2 GE1) 11. Use inductive and deductive logic to draw valid conclusions (PG5 GE2)
Intro. to Entrepreneurship
Course: BUAD-230 - Intro. to Entrepreneurship